Logo research
When first creating a logo for a business it is a sensible idea to have the business name with the logo so that the audience recognizes the brand. Some businesses are now recognized on massive scale that they don’t have to put their name with the logo any more. These are a couple of examples Nike, Adidas and Apple. Sometimes the business logos are just the name of the business it’s very simple but effective; some of these companies are Nokia, Sony and Microsoft.I have noticed that quite a lot of big labels have very basic shapes and fonts for their logos, these are the logos that stand the test of time.
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