website proposal

Design proposal

For this unit I would like to redesign George Whites Motorcycle shop website http://www.georgewhite.co.uk/  because I the store its self is impressive and their website isn’t and I feel that the George white franchise could do a lot better. Their current website has all the images of the products that they sell but is very limited on the information that they have.

Bad points about website

·         Limited information

·         Layout

·         Too much happening

·         Home page has way too much on it, need to spread out the information

·         Could make deals and adverts on separate pages.

               Good points about the website

·         High resolution images of products clothes, bikes ect easy to see

·         A lot of categories have potential

·         Good ways of advertising (eye catching)

·         Up to date information that is there

·         All buttons and links work

I have been doing a bit of research on motorcycle retailer websites to see if there are any features that I should use or stay away from when I’m recreating the George white’s website. For example one of the features I would like to is a 3D rotation of the motorcycles for sale; I have seen this on the Honda motorcycles website. The showroom gallery for the website will also have stats and reviews about each bike.

In the new website the offers and sales for different products will be laid out according to the title page not just plastered all over the main page.  

Motorcycles shop

• These are some initial ideas of mine for the website
•  Photography
• Clothing
•   New bike deals
•    Used and new bikes
•   Classic bikes
•    3D models
•    Stats
•     Women’s clothing
•   Security

This is kind of standard compared to some websites. The only subject that doesn’t appear on most bike websites is the women’s clothing. Some of these subjects are going to be easier to do than others for example all the products are going to be standard photography but the 3D shot are going to be a little bit trickier.

I am going to only stick to road legal bike not off road bikes, quad bikes or track racing bikes. The reason why I am doing this is because I have chosen an audience to suit the purpose for the shop.

The logo

I would like to rebrand the logo for George white because I feel the current logo is not going the distance to be recognized as their label. The current logo is too standard compared to other retailers e.g. Honda, OCC and GT Motors. My current thoughts for the new logo was to have the name included in the logo and somehow fit in with the logo shape.